Friday, June 1, 2012

Behind the Logo Design - Success Stories of a Few Famous Logos

You are getting ready to leave for work. You take one last look at yourself, take your laptop, take the keys and head to your car. Let's now take a look at the different company logos you just covered within your vicinity; the Marks & Spencer logo on your shirt, the Apple logo on your laptop, and the BMW logo on your car. You are surrounded by different company logos all around. Many of them are famous, others might be new. Similarly, nearly all of them would have some stories behind them before the perfect logo design was born. Let's take a look at the journey of some of the few logos and the stories behind their making:

Domino' Pizza: The blue and red logo design of Domino's Pizza represents the flag of the United States. The red part also presents the image of the dominos, which represent the company name. The dots on the dominos are also believed to have a story associated with them. According to the creator, Monaghan, the three dots represented the three stores with which the company initiated. He planned to increase one dot after the opening of every subsequent store. However, the rapid success of Domino's Pizza could not make that happen.

Apple: The Apple logo design seems to have gone through the most of modifications since its beginning. There are two stories that relate to the presence of an apple in the business logo design. According to the first story, the apple in the corporate identity design is the representation of the religious story of Adam and Eve. The apple is a symbol of the fruit from the "Tree of Knowledge". According to the second story, the apple was presented as an honor to Sir Isaac Newton, sitting under an apple tree. This picture was also the primary logo design of Apple. Later, it was replaced by a rainbow apple, bitten from one side. In 1998, this was changed to a monochrome logo.

Adidas: This logo design comprises of three lines, in such a way as though going upwards. The three lines represent a mountain and symbolize the challenges to face and success that need to be achieved.

Mercedes Benz: This logo design originally comprised of a three-pointed star. The three sides represented domination on land, sea and air. As for the name, Mercedes was the eldest daughter of one of the founders of the company. As for Benz, it was coined after the company affiliated with Benz and Cie in 1926.

Nike: According to Greek mythology, Nike is the goddess of victory. Not only that, she has been an inspiration of winning for the warriors in ancient times. The famous statue of the Greek goddess displays a wing, from which the inspiration of the Nike "swoosh" was taken.

BMW: The corporate identity design for BMW has also gone through many changes. The common perception about the BMW professional logo design was that it represented a propeller. However, later this perception was negated by the authorities of the BMW Company. According to them, the logo design represented the Bavarian flag, the German state where BMW was born.

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